Fairtrade Fortnight 2013
As Fairtrade Ireland puts it:
"Fairtrade is about better prices, decent working conditions, local sustainability, and fair terms of trade for farmers and workers in the developing world. By requiring companies to pay sustainable prices (which must never fall lower than the market price), Fairtrade addresses the injustices of conventional trade, which traditionally discriminates against the poorest, weakest producers. It enables them to improve their position and have more control over their lives."
Fairtrade products used only to be available in a few concerned outlets, like Oxfam, which promoted it for years. Now you can get Fairtrade products from supermarkets, cafes (many of which serve only Fairtrade tea and coffee), wholesalers and hundreds of shops. Apparently sales of Fairtrade products in Ireland reached €174 million last year. Irish Rail have just committed to selling only Fairtrade coffee on all its trains. There are Fairtrade Towns in Ireland, like Clonakilty. And there's a video with a half-naked comedian (who isn't Brad Pitt) eating a Fairtrade banana. So look out for the Fairtrade mark. It's all good.